Award-winning Scottish fashion designer Alex Feechan runs FINDRA, one of TRICAP’s Borders-based investee companies. FINDRA was launched three years ago in Innerleithen, and draws on Borders textile manufacturing expertise to bring a high quality, fashionable alternative to the women’s outdoor apparel and bike wear market.
Here, Alex talks about her journey as an entrepreneur, what motivates her as a businesswoman, and the importance of vision:
Since launching FINDRA over 3 years ago I have often reflected on what motivates me.
Launching a start-up business is such a roller coaster and being motivated is key to keeping going and getting through the tough times. When faced with big challenges I have to dig deep and remind myself of why I chose this path.
At FINDRA we kicked off 2018 with a brand workshop. This involved the whole team, the purpose of the workshop was to re-visit who we are as a brand, and ‘why’ we exist.
As part of the process, the team (and myself) were asked to ‘write down 3 things’ that they believed motivated me. I was intrigued to see what my team thought made me tick!
Interestingly their answers were pretty much around the same themes as my own, which are ultimately People, Vision, and Detail.
Relationships and people are key to me. My family and loved ones, my friends, my team and my customers.
Working hard to provide for my family, and setting a good example to them to believe in their dreams, to work hard and not be afraid of failure.
The same applies to my work, my team and my customers. Without a strong, motivated happy team, FINDRA wouldn’t thrive and grow. I view our customers in the same way. They are part of the FINDRA family and I want them to have the best possible experience with us, to feel motivated and encouraged to get outdoors and to show them there are no barriers to enjoying an active outdoor lifestyle. I want them to enjoy wearing our products and to enjoy shopping with us.
For me, our customer is at the heart of the brand. They are the people who engage with us, buy our products, comment on our social media posts, and come along to visit us at events all over the country and ultimately spread the word.
How they feel about the experience they have with us counts. They are the reason we exist.
To find out more about TRICAP angel investors and investing in FINDRA, get in touch.
Visit the FINDRA website.